Team Starcraft

Mercury Marine Wins Award for Active Trim

Mercury Marine has been awarded the Sustainable Product of the Year award from the Wisconsin Sustainable Business Council for its Active Trim technology.

"I am delighted to recognize Mercury Marine with the Sustainable Product of the Year award for 2018," said Tom Eggert, executive director, Wisconsin Sustainable Business Council. "Mercury has been working hard to reduce fuel use for engines of all sizes. Mercury Marine is another example of a great Wisconsin company that takes seriously its responsibility to make the world a better place, while delighting its customers. They stand as a shining example of what traditional manufacturers can do when challenged to be better."

"Every product we put into the marketplace is designed with sustainability, greater efficiency and fewer emissions in mind," said John Pfeifer, Mercury Marine president. "Our Active Trim technology, has been not only widely accepted by boaters around the world but has been praised for its commitment to fuel efficiency and safety. We are delighted to win this award and are honored that the Wisconsin Business Council has recognized it as the Sustainability Product of the Year."

Designed to suit entry-level and expert boaters alike, Active Trim simplifies boat operation while improving engine performance and decreasing fuel costs. New boaters are immediately able to properly trim boat engines with no intimidating learning curve, and experienced boaters can get the benefit of perfect trimming without constantly monitoring and adjusting trim with changes to boat speed or when going into turns.

Active Trim is compatible with a range of Mercury engines from 40 to 400 horsepower, and can be retrofitted to many engines already in use.